Business Marketing Association - Phoenix

B2B Marketing: Leveraging Social Media to Grow Business

November 20, 2008
Jobing.com
4747 North 22nd St, Suite 100
Phoenix, AZ 85016

Hart Cunningham, CEO of thriving international social network PerfSpot and global ad-network Spot200, will present his insights into how social media may be most effectively utilized to increase potential customers and clients for B2B companies seeking to leverage the wealth of opportunities available and elevate their business model to the next level. Mr. Cunningham’s presentation will cover a number of social media properties, including social networks, user-generated content, blogs, and Q&A platforms, touching on how each may improve an organization’s exposure and client base.

Hart Cunningham Perfspot

Attendees will learn (takeaways):

• Social Media Properties and how social media technologies can be focused on building B2B communities, and how these compare to other forms of advertising
• How Social Networking has created new ways to communicate and share
  information, how social media technologies can be focused on building B2B communities
• How User Generated Content (UGC) and Social Networks are transforming the media ecosystem, providing a unique and more complex level of engagement between service providers and end users
• Blogs, Q& A Platforms and Widgets support B2B marketers and allow the acquisition of new customers at a minimal cost
• How Open Social attracts brands and improves brand’s awareness based on the vast distribution potential of UGC/Social Networking platform engagements

About the Presenter:

Hart Cunningham

In both 2002 and 2003, Mr. Cunningham was selected as an Ernst & Young Entrepreneur of the Year® finalist in the Technology division. Concurrent to this prestigious nomination, Mr. Cunningham is honored to sit as the youngest member of the esteemed Chamber of Commerce CEO Roundtable Board. This highly influential public group is both a think-tank and policy-making chamber including Fortune 500 officers, bank directors, and government officials.

For Mr. Cunningham, entrepreneurialism is more than a lifestyle. Constantly challenging and surpassing one’s seeming limits is his imperative life ethic. Mr. Cunningham’s entrepreneurial spirit emerged through his first profitable business experience at the age of 7. Organizing schoolmates in a door-to-door car washing venture that soon spanned several neighborhoods, Mr. Cunningham discovered the freedom of self-motivation. Those same leadership and organizational skills are currently expressed when he serves as motivational speaker for multiple executive MBA university classes.

Mr. Cunningham maintains that a full life cannot be satisfied even through study and work. While achieving his BA and MBA at the prestigious Claremont Colleges, at the age of 22, Cunningham also competed in college baseball for the Pomona-Pitzer team. Through design and fierce energy, Cunningham’s first post-grad venture grew exponentially, as featured by The Harvard Independent and I-Marketing News. He also received an award for his writing of Maximizing Me. His firms have also been featured nationwide in over 75 major newspapers, including the Wall Street Journal, the NY Times, and the San Diego Union Tribune.

He is the CEO and Founder of PerfSpot, a top social networking site with over 35 Million global unique visitors monthly. He is utilized by many top companies as an expert in the social networking field as an advisor. Mr. Cunningham believes that one of the richest rewards of success is that in which enables him to donate to several important charitable organizations, such as Parents Against Leukemia.

About BMA Phoenix
The Phoenix Chapter of the Business Marketing Association is the leading association for BtoB Marketers and Communicators in Arizona. BMA Phoenix hosts monthly events for business marketers in Arizona. For more information, visit http://www.BMAPhoenix.org.